V.A. Laurie January 22, 2021 Marketing 101 (For Porn Games)

Marketing 101 (For Porn Games)


A game was created. It was published on Patreon. The art was incredible, the story was unparalleled, and the engine was built from the ground up! Can you believe it? A game like this is certainly going to be a smash hit! Fast forward six months and there are still 0 patrons and it doesn’t seem like anyone even knows about this game. This is, unfortunately, exactly what can happen if you fail to consider how to market your game (and yourself.)

This article is going to cover where you should consider marketing, and some tips on how to do so effectively. It will touch on some things that you are undoubtedly aware of, but may not be thinking about. This article is not supposed to be a full course on marketing, but simply an introduction to the idea.

Where to Market Your Game

The easy answer to this is everywhere, but that’s also disingenuous. There are some tried-and-true places to consider and they are:

  • Twitter (and other social media sites like Facebook and Tumblr)
  • Reddit
  • Discord Servers
  • “Pirate” sites (like F95zone or fap-nation)
  • Buying Ad Space

Twitter

Every developer should have a twitter by now. If you disagree you are wrong. Of all the major social media outlets, Twitter is by far the most NSFW friendly and the communities that exist there can boost awareness an incredible amount. Twitter is not, however, a quick and easy method. It’s one that takes time and consistency (see the tips below for more about consistency.) You need to garner a following before Twitter will do anything for you. That’s the part that a lot of people dread.

Before you consider buying followers, let me just say: Don’t fucking do it. Spending money to gain followers is going to flood your follower list with bots. The number may rise, but the efficiency does not. Don’t bother with it. Save the money for other stuff.

The real secret to gaining followers as a game dev is simple:

Follow as many other developers as you can find. And then start following more people.

When you follow people, they become aware of your account. Duh, right? Following other game devs has a good chance of them following-back because they’re really doing just the same thing as you. They’re looking to boost their follower count, too. And not just with empty numbers, but with people who can target the same audience they are looking to attract. Following people that aren’t game devs isn’t a bad idea either, because again – they could follow-back.

Other social media sites may be beneficial, but they are all more strict about the NSFW content they allow, so we rank Twitter at the top of the social media ladder here.

Now, before you even start gaining followers, it’s probably a good idea to tweet, and then to keep tweeting as followers start coming in. This is going to come down to the consistency tip we’ll discuss in a moment.

Reddit

Reddit is one of the most traffic heavy sites out there, and there are already a ton of subreddits dedicated to adult games and adult game developers, that you need to be seeking out to post about your game. There are at least 13 that we know of:

  • adult_games
  • adult_gaming
  • AdultGamers
  • AndroidNSFWgaming
  • lewdgames
  • nsfwdev
  • nsfwgames
  • nsfwgaming
  • sex_games
  • pornygames
  • lewd_pixels
  • hentaigames
  • thegamecave

Best case scenario is that you are able to post in each of these everytime you release an update. But even just looking them over and finding the ones with the largest (or most active) audience and posting in those would be extremely beneficial to you.

Make sure you don’t count reddit out. Even if you just go on there to post about a new update, link to it, and then sign off, you’re doing yourself a service.

Discord Servers

Discord is a 2-fold marketing avenue in that you can have your own server and join others.

Creating your own server does less for marketing, and a lot more for growing loyalty from people. If someone joins your server, is welcomed warmly, and finds a nice little community there chatting, they are more likely to stick around in the server and more likely to consider their own self more of a fan. The great thing about fans is that they are more than happy to sing your praises in their own circles.

But aside from creating your own server, the real way to use Discord as a means of advertising is to join other servers (like our own server which is conveniently linked here for you.) Plenty of servers out there allow and welcome fellow devs to chat. Some of them are happy to let you promote your game (like the LewdPixels discord), while others may request that people not advertise. Be respectful of that – no one wants a bad reputation, and deciding you don’t give a shit and just want to post your link anywhere will give you a bad reputation.

Beyond simply posting links on the servers, becoming an active member of the community could be very beneficial as well. Just like with people joining your server, if you build relationships with people, they will consider themselves a fan.

A word to the wise: joining every discord server under the sun and trying to be active on them all the time is cause for disaster. There’s only so much time in the day and plenty of it should be spent on development, not distractions. Discord servers (as with Twitter and Reddit) can become distractions, and to some, even addictions. Be considerate of your own time. But also keep in mind that you are able to assign Custom Statuses to yourself on Discord, and you can use that space to mention the name of your game, or a link to your market. Give yourself the best opportunity for people to see the name of your game.

Pirate Sites

We know that this is the elephant in the room, but it’s a topic that needs to be addressed nonetheless. Pirate sites are going to potentially make up the majority of the traffic to your game. They are not directly contributing any money to you, but they are putting maybe the most amount of attention on you game, compared to all of the other avenues combined. That’s not hyperbole, either. The traffic to sites like F95zone and fap-nation are far beyond the reach that most games see on Reddit, Twitter, and Discord.

There is also very little that can be done about the game making it’s way onto those sites. Often times requests to have the game removed will be met with a resounding No. That leaves you with a couple of options.

  • Ignore it, and pretend like it doesn’t exist.
  • Try to get the game removed, even if you’ll be told No.
  • Do as the old adage says: If you can’t beat them, join them.

We are not telling you to embrace the pirate sites, join them, and become active in those communities, but we are saying that it is something to consider, and to keep in mind. No matter your opinion on those sites, they are going to be one of the biggest and most effective ways for people to learn about your game.

The piece of advice that we will give, because of this, is to make sure your game links back to your website, patreon, twitter, whatever. Send the people playing your game to the sites you do control, and can monetize. At the very least, add your name/the name of the dev team somewhere so people can see who made the game to seek you out.

It’s up to you how to react to the pirate sites, but it’s also up to you how to maximize returns to your own pages from those sites through the game itself.


This is just the tip of the iceberg when it comes to marketing. You can expect more articles to come to focus on the different aspects of this complex topic. If you have anything you’d like to see us cover, let us know in the comments!

V.A. Laurie

Erotic author and game developer with strong opinions on adult gaming and the adult industry as a whole.

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Mimir
Mimir
5 months ago

What about buying ad space? You never went over that? What’s a good trusted ad space seller?

senryu-sensei
senryu-sensei
5 months ago

Ok…I tried to post my game on those subreddits, and all my posts were removed, marked as “spam” -.-‘
The hell?

senryu-sensei
senryu-sensei
5 months ago

thanks for all those subreddits!
I’ll take note of them! ;D
I also saw that you posted your own subreddit, but…it’s empty? O.o

Last edited 5 months ago by senryu-sensei
deepglugs
5 months ago

Sound advice. Thanks for pointing out specific reddits.

Jawesome Possum: Get to 1k
Jawesome Possum: Get to 1k
5 months ago

Really good info here!

Robbery1211
6 months ago

I love this article! I never thought of Twitter. I’m going to try it right away.